SNOW AVANT PREMIERE LA CLUSAZ REPORT 2012
Another successful edition for the Snow Avant Premiere.
It is done! Snow Avant Premiere break the record of 3730 tests done on the 3 days !
Indeed, this past January 15th to 17th were standing in La Clusaz the 11ème edition of the biggest European snow test event reserved to retailers.
Friendly but efficient, the 2012’s infamous edition brought 293 shops together including more than 40 European retailers from 5 countries out of France ( UK, Scotland, Norway, Belgium, Swiss). (+7% of total shops presents)
Highly recommended by all the participants, the Snow Avant Premiere is THE season’s FIRST MEETING that enable retailers to test the 2013’s boards collection before make their command. Sportair’s strong team is staying tune to the market needs, for the retailers and exhibitors problematic, making of the Snow Avant Premiere a successful pro event confirmed by the European scene!
This year again, the event kept the beat: brand new boards, largely decent snow, hot ride, Parties and aperitifs, atmosphere was like the sun, hot!
In the test village, buzz were around “Now bindings” from the Canadian JF Pelchat, freshly arrived at the Snow Avant Premiere like “Lobster”, the Helgason’s brother brand straight my coming from Iceland.
In between the ride, the indide showrooms enabled visitors to discover 2013 outerwear and softgoods ‘s collection with Vans, 686, Grenade, Hornies bodies, Westbeach, Cappel, Picture and L1 !
Another great edition to be continued …
Snow Avant Premier in figures:
3730 tests done (28.5% more than last year)
787 persons present from 293 shops (more than 7% than last year)