ASAP, the meeting place for ski and outdoor wear professionals

What is ASAP ?

Annecy Showroom Avant Première allows professional buyers to discover in preview the new collections and textile trends of winter 2020/21 in the showrooms of the Annecy conurbation and during a fashion show organised with all the participating brands. ASAP offers visitors a global view of the winter textile market by optimizing their time.

Why participate in ASAP ?

For a brand:

  • Welcome all your customers on a single date and in your showrooms.
  • Meet prospects.
  • Participate in a collective operation that allows stores to optimize their time and de-investment.
  • Develop your visibility and brand image with industry players.
  • To be a player in the outdoor market.
  • Celebrate the most involved retailers by nominating them for the Outdoor Retailer Awards.
  • Establish privileged relationships with the details and other stakeholders in the field during a friendly evening.

For a retailer:

  • Meet all your suppliers at the same time and in the same place.
  • Discover the new textile collections as a preview in the heart of the brand universe.
  • Attend a fashion show that will give you an overview of all the brands and their key parts.
  • Select and prepare your store's assortment.
  • Seize new opportunities to develop your business by discovering new brands.
  • Optimize your commercial relations with your suppliers and exchange with other actors
  • of the industry during a friendly afterwork evening.
  • Register for the Outdoor Retailer Awards, which reward your commitments throughout the year.

ASAP 2019 in figures:

  • 2 days
  • 35 brands
  • 22 showrooms
  • 212 stores | 373 visitors

Highligts :

The parade with all the participating brands, on Monday 13 January at 12:45 pm at the Espace Rencontre: parade of more than 45 brands and lunch cocktail.

Outdoor Retailer Awards ceremony and cocktail reception, Monday 13 January at 7.30 pm at Espace Rencontre - Annecy le Vieux.

The Program :

The brands' showrooms :

2 days to discover the new 2020/21 collections. A detailed map of the showrooms as well as specific signage will allow you to visit the showrooms of the Annecy-based brands participating in ASAP. At the Espace Rencontre in Annecy le vieux are gathered the brands that do not have dedicated showrooms in the region. The plus: breakfasts offered at the Espace contre every morning.

Showrooms Schedules / Meeting Space :

  • Monday 13 January 8:30 am to 7:30 pm
  • Tuesday, January 14 8:30 am to 6:00 pm
  • The parade: Monday, January 13 at 12:45 pm Espace Rencontre

To have an overview and in action of the highlights of all participating brands. Organized on Monday at lunchtime, it is a very nice tool to better understand the visits in the showrooms. The +: lunch cocktail offered after the parade

ASAP Evening / Outdoor Retailer Awards Ceremony Monday 13 January from 19h30 - Espace Rencontre

Monday evening, as soon as the showrooms close, it is ASAP's high point to meet, exchange between industry players, strengthen and enrich its relationships in a friendly atmosphere. The plus: 5 retailers among the 15 nominees will receive an award to recognize their commitment in 2019

Awards :

The principle is to highlight retailers who, in 2019, differentiated themselves for their commitments in 5 areas. The 15 nominees and 5 winners will be elected by a jury of market professionals (brands, trade press, Sportair).

  • Event actions
  • Store layout
  • Phygital strategy
  • Sales training
  • Business Foresight

OSV lunch

Tuesday, January 14 from 12pm, Annecy Base Camp, 12 rue du Pré Faucon Annecy le vieux


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